Small businesses need better apps, survey says - galvanlaideard
Technology is a great equalizer that crapper level the athletic field between runty and medium businesses and their a lot large competitors. A follow from Coin bank of the Westernmost finds that SMBs have embraced mobile technology and recognize its grandness, simply are frustrated past a lack of apps many relevant to their specific business inevitably.
Harris Interactive conducted the online resume connected behalf of Banking company of the West. It targeted small businesses—defined as having two OR more employees and $10 million or less in annual revenue—in July and August.
There are some newsworthy results. Almost nine taboo of ten of the teeny-weeny businesses indicated that they use mobile devices, such as smartphones and tablets. However, 58 per centum wish that mobile technologies were tailored to be many to the point for their business organization.
According to the survey, small businesses are victimisation smartphones and tablets for the obvious tasks you'd expect. Seventy-six percent utilize raiseable engineering science for voice calls, email, texting, and split second electronic messaging; 48 percent for calendars and scheduling; and 42 percentage for GPS and navigation. Those uses are basically table stakes for mobile technology, though, and don't return specific strategic advantages.
The up barrier to taking better advantage of mobile technology cited away respondents is a lack of germane uses. What would small businesses like to imag? On that point was a 94 percent increase over previous survey results in the demand for apps dedicated to marketing, an 82 percent jump for mobile technologies to make and get payments, and a 63 pct surge for CRM (customer relationship management) apps.
The survey suggests that there is a grocery demand for app developers. Small businesses need developers who understand the challenges they face and can deliver apps to supporte. And SMBs that genuinely seek to seize a of import advantage should consider contracting a developer to purpose a bespoke app specific to their inevitably.
Aside from relevant uses, security concerns SMBs adopting mobile technology. To a greater extent than 90 percent of those surveyed claim they've never experienced selective information OR data stealing as a function of using mobile devices. However, more fractional still reported security concerns as a significant cistron preventing them from victimization mobile technology more sharply.
So much concerns are non without merit. Smartphones and tablets are easily lost surgery stolen, and they're progressively a direct of choice for cyber criminals. They store gigabytes of sensitive data, and are often connected to services and resources that attackers find valuable. Small businesses that embrace mobile technology need to be evocative of the risks, and take steps to protect data happening motorized devices.
Threesome fourths of the survey respondents believe that Mobile River technology is measurable to the future of their business, and they're probably right. There is an opportunity now for developers to supply to small business customers, but lowercase businesses also need to be vigilant about exploring the apps and services that can gift them a strategic advantage.
Source: https://www.pcworld.com/article/461536/mobile-technology-important-to-small-business-but-lacks-relevant-uses.html
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